Roth Capital Partners Acted as Financial Advisor
to Pedego on its
Investment from Verlinvest

For more information please contact:
Investment Banking
Paul Zaffaroni
Managing Director &
Co-Head of Consumer
Investment Banking
(949) 720-7174
Gerald L. Mars
Managing Director
(949) 720-7196
Jacob Frank
(949) 720-7135
Ford Hanour
(949) 720-7141

Transaction Information
Pedego, which sells its innovative e-bikes through its network of over 200 locally-owned Pedego dealers throughout the US and Canada, has received an investment from Verlinvest, the global investment firm known for backing category-defining consumer brands. With this investment, Pedego joins an impressive list of recognized and impactful companies in Verlinvest’s portfolio, alongside Oatly, Vita Coco, Who Gives a Crap, and Tony’s Chocolonely.

Verlinvest’s involvement will support Pedego’s branding and innovation efforts, increase the number of stores run through its brand-exclusive dealership model, and boost inventory to satisfy surging consumer demand.

Terms of the transaction were not disclosed. However, a press release with more information was issued by Verlinvest and can be accessed here on their website.

Roth served as exclusive financial advisor to Pedego on the transaction.

About Pedego
Founded in 2008, Pedego® has the largest retail chain of electric bike stores in North America. These locally-owned dealers carry Pedego’s complete line of over 20 electric bike models and accompanying accessories and are known for offering outstanding customer service through sales, rentals, tours, and maintenance. Backed by an industry-leading 5-year warranty, Pedego’s e-bikes are engineered to provide customers with a superior quality and riding experience. For more information, please visit (Source: Company | 1.5.22)

About Roth Capital Partners
Roth Capital Partners, LLC (ROTH), is a relationship-driven investment bank focused on serving emerging growth companies and their investors. As a full-service investment bank, Roth provides capital raising, M&A advisory, analytical research, trading, market-making services and corporate access. Headquartered in Newport Beach, CA, Roth is privately-held and employee owned, and maintains offices throughout the U.S. For more information on Roth, please visit

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Date of Announcement: 1.6.22
The material, information and  facts discussed in this announcement other than the information regarding Roth Capital Partners, LLC ("Roth") and its affiliates, are from sources believed to be reliable, but are in no way guaranteed to be complete or accurate. This announcement should not be used as a complete analysis of any companies, securities or topics discussed herein. Additional information is available upon request. This is not, however, an offer or solicitation of the securities discussed. Any opinions or estimates in this announcement are subject to change without notice. An investment in any security based on this announcement may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Additionally, such investments may involve a high degree of risk and may not be suitable for all investors. No part of this announcement may be reproduced in any form without the express written permission of Roth. Copyright 2022.